“The Philippines is a key market for our growth in Southeast Asia, driven by the explosive growth in the number of content creators and viewers in the market. To date, GXR manages more than 100 content creators worldwide with a total of 500 million followers and garnering an average of 2.5 billion monthly views. Specifically, TEAM and GXR will be mutually supporting a roster of content creators with the former handling acting and training sessions, and the latter taking care of each talent’s digital presence and interactions with fans. Photo shows (from left): Reza Afrian (Indonesia country manager), Athiti Sujarit (Thailand/Laos country manager), Mitch Esguerra (CEO of Southeast Asia), Garcia Guillermo (Philippines country manager), and Melvyn Lim (Malaysia/Singapore country manager)Įarlier this month, GXR kickstarted Pakistan’s “first-ever professional esports league” and named Alisa Jacobs, co-founder of a woman-led gaming lifestyle company called Queens Gaming Collective, to become its chief strategy officer.Īt home, GXR will be forming a strategic partnership with Tyronne Escalante Artist Management (TEAM) as part of its investments revolving around six business verticals – content production, gaming and esports events, content creators, esports teams, limited-edition merchandise, and a music record label.
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